True, not all objects around stemmed from a designing mind: a great deal of anonymous design (just think of the “Hidden Forms” exhibition held in 2014 at Triennale di Milano) has made quite an entrance into our lives, but from “the spoon to the city”(1) designers were able to produce many things. This is precisely what – more than any industrial revolution – transformed human life: big and small innovations available in the USA during the first half of the 20th century generated an astounding increase in wellbeing and quality of life.(2) The criticism raised from the Seventies onwards – suffice it to think of giants such as Victor Papanek and Enzo Mari – has been relegated to an intellectual area, within a debate for a limited number of people. Then, during the 80s,...