While the traditional economy struggles to go on and sometimes it stops, glass keeps on rolling, making the wheels of economy spinning. These are not just mere words but an accurate snapshot of the glass packaging industry in Italy and Europe. A few numbers are enough to understand that it is a healthy sector. According to the recent report Glass Recycling and the New European Targets for the Circular Economy, made by Foundation for Sustainable Development for Assovetro, (Italian Glass Association) glass recycling is a vital sector for the Italian economy: 20,200 employees, 1.4 billion of GDP with 70% of green investments. If we look beyond the national boundaries, glass production and recycling in Europe have generated 125,000 jobs – totalling €9.5 billion of Europea...