Photo by Pontus Johansson   “If we’re going to use a product in a circular economy, we must consider it from the design phase.” This message is becoming a kind of mantra among professionals involved in the transition towards a circular economy. In this case, the quote belongs to Marcus Wendin, an expert on Life Cycle Assessment (LCA) who has been using this method for environmental assessments since 1998, when he started working at Volvo Technology. Since 2003, he has run his own company, Miljögiraff, which advises businesses about the environmental impacts of their products, from a life cycle perspective, and on how to develop sustainable alternatives. LCA may sound familiar to many, but few have as much experience in the field as Wendin has. T...