In many industrialised countries recycling is part of the daily routine and waste treatment is not a major problem. At least not at first sight. However, this is not the case in all parts of the world. On average, the world’s richest countries consume 10 times more materials than the poorest, which are in turn the source of most of the raw materials then employed in productive processes. Therefore, a global effort is required to move towards a circular economy, making the most of resources in a sustainable manner.  Non-governmental organisations (NGOs) are amongst the forerunners to enhancing social and environmental awareness and behavioural change. Greenpeace campaigning to make smartphones durable and recyclable. The World Wildlife Fund (WWF) launching a circular ec...