The Bioeconomy. In Europe this sector is currently worth € 2 trillion with 22 million jobs and yet this word is still relegated to technical language, as if it were an academic oddity, a marginal production. What’s more, its very definition is still misunderstood. A cultural delay that could be very costly especially for Italy, a country boasting cutting-edge examples in this field. How can such barriers be overcame? We asked this question to Fabio Fava, professor of Industrial and Environmental Biotechnology at the Alma Mater University in Bologna and Italian representative for the bioeconomy for the European Commission’s Horizon 2020 Programme Committees. “Actually, the OECD and Europe have two slightly different interpretations of the term bioeconomy” replies Fava....