“Without a true valorisation of agricultural production coca cannot be stopped,” explains a local small-scale farmer called Nico, when interviewed. Even if this is an extreme example, the topic of how to extract increased value (not only in economic terms) from agricultural producers is of key importance in both developing and industrialised countries.  With very few exceptions – such as the wine sector – the agricultural sector is in the midst of an endless struggle, constantly searching for subsidies. However, it is a sector that has the potential to find new sources of revenue and that should become a protagonist in the fight against climate change and improving soil productivity, thus making up for the damage caused by a technological and hyper-specialised approach...