The global energy transition is no longer an abstract aspiration; it is a measurable and accelerating process shaped by technological innovation, policy targets and rising environmental risks. According to the IEA, renewable capacity grew by over 50 percent in 2023, marking the fastest expansion in three decades. In this evolving scenario, building energy systems that are cleaner, more resilient and more efficient has become an economic and strategic necessity. Companies operating across the sector play a decisive role in this shift, particularly those capable of linking large-scale infrastructure with real impacts on communities.
Within this framework, E.ON positions itself as a key playmaker in the transition, transforming long-term vision into immediate action. Its approach reflects the ability to anticipate needs, integrate advanced technologies and deliver solutions that strengthen both urban energy systems and household efficiency. By combining sustainability and technological expertise, the company contributes to a model of growth aligned with climate commitments and the increasing demand for secure and affordable energy.
From Large-Scale Projects to Everyday Impact
E.ON’s strategy is built on a comprehensive view of the energy ecosystem. The company operates across multiple segments, from electric mobility infrastructure and solar installations to storage systems and home-efficiency services. This multilevel capability enables measurable impacts: electric mobility networks reduce transport emissions, photovoltaic systems contribute to decentralised generation, and household efficiency services help families cut consumption by up to 20 percent annually in some pilot areas.
The home remains a central symbol of this transition. In a context marked by geopolitical uncertainty and fluctuating energy markets, households increasingly seek technologies that reduce costs and environmental footprints. Daily choices — from installing solar panels to charging electric vehicles — represent tangible steps toward a more sustainable energy culture. E.ON’s portfolio responds to this demand with accessible and scalable solutions that translate high-level expertise into everyday benefits.
This integrated vision is at the core of the new chapter of the communication campaign “Far funzionare una nuova energia. It’s On Us”. The message “It’s On Us” evolves to highlight how the company’s large-scale know-how directly informs its household services. Industrial projects, urban networks and domestic solutions are presented not as separate initiatives but as interconnected components of the same transformation.
The latest spot in the campaign features a young woman who embodies a conscious and forward-looking approach to energy use. She represents a growing share of consumers who view sustainability not as an abstract value but as a daily practice. Her presence underscores the message that each individual choice contributes to collective progress.
E.ON’s work in cities and industries mirrors its commitment inside homes: the belief that every action, even the smallest, can generate long-term positive impact. As the energy transition accelerates, aligning infrastructure development with consumer empowerment becomes essential. The challenge is collective, yet the momentum begins with each of us.
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Cover: A frame from the spot It’s on us