Upcycling upon upcycling. This is how we could define the new upcycling experience carried out by Favini based on the use of wine pomace after the distillation process for the production of paper: the new Crush Uva. But this is a story, like all those about the circular economy that must be told properly, starting in the Veneto vineyards, known for their “historic” wines such as Pinot and Merlot, near Bassano del Grappa. Because it is here that our bunch of grapes, whether it is white or red, starts its journey: from vineyard rows to paper. Jumping from one sector to the next and producing “cascade value” every step of the way as Gunter Pauli, The Blue Economy’s father would say. The first step is grape harvest, followed by pressing to obtain must which will turn into ...