It is all very well to talk about sustainability reports. But not all reports are equal. One thing is carefully choosing some data (perhaps overshadowing the less palatable ones) to use them skilfully at the communication table and quite another is handing over one’s papers to an independent third party, relinquishing any kind of filter. The latter has been the choice adopted by Ecopneus, a non-profit limited liability consortium made of tyre producers and importers whose aim is to guarantee collection, recovery and treatment of end-of life tyres.  “We went down the road of total transparency” points out Giovanni Corbetta, Ecopneus managing director. “We handed over the keys of our records to the analysts of Foundation for Sustainable Development (FSP) so that they cou...