Investing in recyclability planning strategies; increasing the volume of used clothing collection and used clothing resale and the volume of clothing manufactured using recycled fibres: this is GFA’s (Global Fashion Agenda)(1) latest call, taken on board by some of the most illustrious names in the fashion panorama with the objective of hitting its targets by 2020. Nevertheless this is just one of the possible useful initiatives to join in order to become a company paying attention to sustainability, a concept that has become very dear to the fashion industry over the last few years. Actually, already in 2011 the Detox My Fashion Campaign launched by Greenpeace had become very popular with many famous super brands.  As a matter of fact, the fashion industry presents s...