The outdoor apparel sector is in a full green revolution. Today it is impossible to be on the market without a circular and sustainable rethinking of materials and processes. A key player in the field of fabric and insulation, PrimaLoft Inc , is a company stemming from the creation of the same-name thermo insulating material in man-made microfibre, developed and patented for the USA army in the 1980s. Since then, man-made PermaLoft insulating materials have been used in the external market of shrugs, gloves, slipping bags and footwear as well as in household products. In 2007, PrimaLoft introduced the production of high-performance yarns, which over the last years have been produced with 100% polyester fibres or 45% polyester and 55% Merino wool. Since 2010, the company...