Name: Piñatex by Ananas Anam Sector: New materials Pros: Designed as an alternative to leather-based and synthetic products, Piñatex allows farmers in the Philippines to have a new source of income without increasing land and water use Features: Light and versatile non-woven textile product, born as a by-product from the production of pineapples in the Philippines     Carmen Hijosa, CEO of Ananas Anam, immediately makes one thing clear: “Please don’t call it leather.” After 15 years spent in the world of leather production and design, and a period of research in the Philippines, the Spanish entrepreneur took a gamble on the potential offered by pineapple, so much so that she returned to university and earned a doctorate in Textiles in 2014 – at the age of 62...