Following transformations in real time. This is how we can sum up the new Comieco’s initiative on e-commerce started recently to steer this sector, which is experiencing a strong growth, towards a more sustainable approach. Its rapid development is confirmed by data showing that over the past five years, e-commerce turnover has doubled and it is now worth 5% of total retail sales in Italy. By observing this development, Comieco launched its e-commerce project, especially because the trading of “physical” objects is growing exponentially compared to that of services, which is also growing but at a slower pace and which is dematerialized by definition.  E-commerce packaging presents undoubtedly some peculiarities. Not only does it become waste in matter of seconds after...