A few years ago, in his book Corporation 2020, economist Pavan Sukhdev explained how companies going forward would have to behave differently to those in the so-called “brown economy”, the unsustainable state of affairs that dominated the 20th Century. Sukhdev identified four main directions for change: aligning the goals of companies and public society to generate social and environmental harmony, wellbeing and equality; generating wealth while guaranteeing the protection of human, natural and financial capital; recreating a sense of community and belonging; and, finally, increasing the value of collaborations through improved education on social responsibility. Today – states Sukhdev – when discussing the circular economy, there’s a high risk of limiting discourse to ...