Until about 20 years ago, the papermaking industry was regarded as one of the most detrimental sectors on the planet precisely because of the raw materials employed: cellulose and wood pulp provided by forests. Over time, however, a great deal has changed and the industry now boasts excellent cases of companies that have embedded sustainability and circular economy principles into successful business models. DS Smith is a case in point. A British company founded in 1940, it has expanded to the point where it now operates across 36 countries, employing over 26,000 people. It deals with the production of paper and cardboard packaging, as well as the production of plastic packaging solutions. To support this, DS Smith has also developed recycling networks to provide the r...