These are the questions that for over a decade Jamie Butterworth has tried to answer. The former Ellen MacArthur Foundation CEO has become one of the founders and partners of Circularity Capital, a private equity company specialized in the circular economy created to make investors more aware of the opportunities deriving from companies involved in the circular economy and to support innovation and growth of SMEs in this sector. Besides Jamie Butterworth, the other partners of Circularity Capital include Ian Nolan, David Mowat and Andrew Shannon, all with a background in finance and private equity investment. By increasingly challenging linear models of production and consumption, Circular Capital targets companies that, by using circular models, can outperform th...