Kamikatsu, a rural municipality with 1,500 inhabitants located on the wooded island of Shikoku in the Japanese archipelago, performs a record household separate waste collection with 45 different types of waste. No dumpsters along the streets and only the odd waste collection vehicle seen around elderly people’s homes. Indeed, residents themselves take newspapers, plastic packaging, lighters and batteries to a communal waste collection centre. “Twenty years ago, we adopted a strategy to reach our zero waste target by 2020. Today, 81% of waste is sent for recycling or reuse,” explains Akira Sakano, Chair of the Zero Waste Academy – the non-profit organisation dealing with the implementation of the project in Kamikatsu – at the World Economic Forum in Davos in February 2...