The city of Amsterdam has made a major step in the transition to become one of the world’s first circular cities. The goal? Minimize waste, innovate product-as-a-service business, boast new businesses, increase its well-being and profit. Commissioned by the city, the plan started out by mapping and identifying areas in which circular business models can be applied while highlighting strategies to accomplish practical implementation of these sustainable solutions. Called City Circle Scan, the plan has been implemented by a dedicated office in the municipality and Circle Economy, a social enterprise, organized as a cooperative, whose goal it is to accelerate the transition to circularity through practical and scalable solutions. The City of Amsterdam aims at redesigning...