Analysing internal industrial processes and finding the keys to make them sustainable. This is one of the most interesting and hardest challenges of the circular economy because if sustainability does not protect the value chain of businesses it has little opportunity to develop. Let alone when sustainability aspires to increase the value chain, thus increasing new markets. It seems a dream book but actually it is a challenge embraced by one of the oldest and largest wood businesses, Stora Enso, a Finnish/Swedish group, with a 2016 turnover of €9.8 billion, with 25,000 employees in 35 countries that decided to turn into a company using second generation renewable raw materials, i.e. not competing with agriculture for human consumption.     “Our business has been a...