Pamela Ravasio

Pamela Ravasio founded the Shirahime Advisory in 2009. She is a specialist in corporate management and responsibility with a focus on innovative digitalised processes. In the past, she held corporate roles as Global Stakeholder Manager and as Head of CSR & Sustainability. Under her leadership, the European outdoor industry developed into a leader in future-proofing an industry dominated by SMEs, private capital and family companies.

Repair: Hallmark of Adventures Lived

If each outdoor enthusiast kept their jacket, pants, base layer, for just one or maybe even two seasons longer, each of these garments would “offset” in that time 1/3 of the produc...

The Invisible Thread. Textile and Outdoor Industry towards Circularity

The textile industry makes a significant contribution to the global economy, with over 430 million workers worldwide. A thriving market in constant growth. But while the volume of ...