Elliptical, philosophical, rarely obscure and always enlightened with solid, simple concepts. Talking for more than an hour with one of the XXI century design guru is a revealing trip in everything that was wrong with past-century design and economic discourse. What if a global trauma, like the Hiroshima-Nagasaki atomic bomb erased not only two major Japanese city but also our bond with Nature’s equilibrium? And how can we rethink everything – the way we use natural resources, the way we produce – in an organic, circular way? William Andrews McDonough, designer, philosopher, and author, is known for his seminal Cradle to Cradle: Remaking the Way We Make Things, co-authored with chemist Michael Braungart.  In his latest book, The Upcycle: Beyond Sustainability — De...