“The problem at this point is that there is a problem.”  – Captain Obvious(1)   2012 stands as a turning point. The Zero Hunger Challenge launched by the Secretary-General of the United Nations (UN) Ban Ki-Moon at the UN Conference on Sustainable Development Rio+20 prepared the ground for the Food and Agriculture Organisation (FAO) – the international organisation that was mandated to pursue food waste avoidance since its inception in 1945 – and a number of partners to establish the “Global Initiative on Food Loss and Waste Reduction”. Accordingly, as recently as June 16-19, 2015, the Dutch government convened the “No more food to waste” international conference aimed at fostering “global action to stop food losses and food waste”. The conference resulted in a compre...