Terms such as “biobased, sustainable, circular materials” are at long last starting to be part of the layman’s vocabulary. Indeed, characterizing an object by its material is a leverage attracting more and more consumers. After all, dealing with materials making up objects we use on a daily basis and being able to describe them in the most appropriate way is key both as a business opportunity and to manage raw materials in a more sustainable manner. Materials determine durability, likeability and performance of products; once their use is over, the matter they are made of is the only thing left behind. The choice and knowledge of the material are essential to establish an object’s environmental impact already in the design phase, which is why more and more designers ar...