Product Life-Extension is an oft-talked pillar of the circular economy, many talk the talk, but less walk the walk. Patagonia, the famous outdoor fashion brand from Ventura, California, has a different take on it. Since they have invested heavily in repairing and upgrading products through their Worn Wear Project: from producing repair & care guides to trade-in for repair. Buy it. Wear it. Return it for credit. Then buy a different used garment. That is Patagonia’s Worn Wear philosophy. This project uses Patagonia’s $20 Million & Change investment fund, to support new business models that revolve around extending the life of stuff we already own. For example, Patagonia partners at Yerdle make it easy to give away things you don’t need, and get something useful in r...