Lego bricks of the future will be bio-based. The world’s largest toy manufacturer has decided to invest in research and development to find new, sustainable materials for the production of its famous bricks and their packaging. The company, which was founded in 1932 in Billund, Denmark, and has enchanted millions of children worldwide since 1949 with its colourful interlocking bricks, announced last June that it would invest one billion Danish kroner (approximately 135 million euro) and recruit more than 100 new employees for its new Lego Sustainable Materials Centre as part of its goal to make its products completely sustainable by 2030, a plan that will become effective by the end of 2016. It is the beginning of a new era for the toy industry, starting with the Lego...