Sustainability requires a radical change in how we use resources. We need to reach the same level of production and wellbeing with one tenth of the resources and one tenth of the emissions.  Europe is extremely dependent on imported raw materials and energy. In fact, since 2005 the EU has had a trade deficit in raw materials. Material costs often represent around 50% of a company’s total operating costs. Both raw materials and energy have continued to see a rise in prices. Resource scarcity brings an increase in prices – simple economics.  European economies cannot survive – let alone grow and prosper – unless we take some radical steps towards increasing our resource efficiency and moving towards a truly circular economy.  What we need is a true paradigm shift, one ...