While the circular economy is gaining momentum all across the world, the urgency to develop and implement viable circular business models is crucial to its success. One business model that is very promising for the circular economy emphasizes use rather than ownership of a product by providing a service rather than a product. Companies that apply such a Product-as-a-Service model retain ownership of their products, and are incentivized to create high-quality, durable products and to collaborate with their supply chain partners, while customers enjoy the performance of a product without the hassle.  Businesses striving to implement Product-as-a-Service models, however, have trouble attracting funding due to shifting value, ownership and governance needed to secure fundi...