So, one of the defining characteristics of Italy’s brand has established itself as a driving force carrying with it the revival of local products, organic and biodynamic produce. Now it is the fashion’s turn. Certainly, fashion is not lagging behind judging from its competiveness capacity: figures prove quite the opposite and the very nature of this sector is characterized by a continuous evolution of sensitivity. But this topic can be tackled striking different chords. Lately, the environmental one has been very popular.  This game started as a defence. Campaigns such as Greenpeace’s Detox helped focusing on the need to purify the system from unwelcome elements. The awareness of the health impacts of some toxic substances present both in clothes and in the environment...