Armando Testa, Pirelli Elephant, 1954 ©Pirelli   Ecopneus has come a long way in less than three years. It is a not-for-profit consortium business made up of producers and tyre importers that guarantees collection, recovery and tracking of end-of-life tyres (ELTs). It started its activities in September 2011; in 2013 – the last period for which official data is available – Ecopneus already recovered 247,000 tons of ELTs, the equivalent of 70% of the national market of end-of-life tyres. “We could do even better,” states Giovanni Corbetta, Director General of Ecopneus, “for example a growth in the percentage of ELTs destined to matter recovery in relation to those destined to energy recovery would be an important step. It is the European Union t...