Since its inception in 2010, the Ellen MacArthur Foundation has placed design as crucial to achieving a circular economy. In fact, the very first initiative from the Foundation was Project ReDesign, which invited thousands of students to rethink products and systems for a circular economy. Discussions around the circular economy in intervening years often served to remind us of the importance of design, namely that the circular economy is a model for an economy that is regenerative by design. Why is this? If you look at many of the shortcomings of today’s take, make, dispose, linear economy, eventual negative impacts are set in motion at the design stage. The decisions made during this process influence what will happen downstream – how a product is made, used, and di...