After re-reading the myth of Penelope’s web, it is possible to find much more than a simple ruse to cheat the suitors, but a symbol of the reversibility and circularity of processes. Everything can be taken apart and done again, with some guile.Probably, when Ray Anderson, the American entrepreneur thought about a yarn for textile flooring which could be disassembled and reassembled did not have this passage of the Odyssey in mind, but he certainly resorted to some cunning, because he understood that the best way to limit environmental impacts of production processes was that of creating reversible and regenerable products. In a word, circular.That’s why in 1994 Ray Anderson transformed Interface Inc., the American company that he created in 1973 in Georgia in the USA, ...