For Jørgen Jørgensen, CEO of Nørrona, sustainability is a life goal. In the business world there is often talk of a “value proposition” to be made to customers through a company’s products and policies. At Nørrona, however, the environment has been a part of the company’s identity since its creation. The Norwegian business has always been on the front line in the fight against climate change, proposing sustainable solutions for the planet by offering longer-lasting products made of low-impact materials, such as organic cotton and recycled polyester. “My grandfather always said to choose high-end products because they were more resistant,” explains Jørgensen. “While a new Nørrona product is fantastic, an old one can be even more so. A long life is one of the best ways t...