Recently, Lisa Jackson, Apple’s vice president of Environment, Policy and Social Initiatives, made an unnoticed but major statement. She announced that Apple’s goal was to eliminate the need to mine new materials from the Earth and, to reach that goal, Apple would ensure that its products will last as long as possible. Apple is actually not the first company making products last. Manufacturers of heavy assets, such as aircraft, trains, or construction equipment, have been doing this for decades. To ensure their products last as long as possible, manufacturers have to design them to last. But this is not enough: they also need to, regularly, extend the use-life of their products. For this very purpose, they can, either directly or through third parties, remanufacture, r...