Everything started around eight years ago when Kaer’s CEO, Justin Taylor, sat down with the chairman and senior directors to begin a conversation on how to innovate the company and generate added value for its customers. Kaer, founded in 1993, had more than thirty different product lines on the market, all of which related to air-cooling, green buildings and energy efficiency. The objective of this conversation was not to simply create cheaper alternatives or gain a larger market share, but to address key issues the company was facing. In fact, what they realised was that: while building owners work in collaboration with consultants, contractors, and suppliers, they are the only ones responsible for the air-conditioning in their buildings. However, the priority of build...