In 1987, Michael Braungart – a chemistry graduate – founded EPEA, the Environmental Protection Encouragement Agency based in Hamburg, of which he is currently CEO. For over twenty years his name and that of the US William McDonough have been linked to the innovative “Cradle to Cradle” design concept. Their latest book The Upcycle: Beyond Sustainability – Designing for Abundance has been translated into German Die intelligente Verschwendung. The Upcycle: Auf dem Weg in eine neue Ueberfluss-gesellschaft. Is it purely thought provoking or can there be, in theory and practice, such a thing as smart waste? “The concept underpinning ‘intelligente Verschwendung’ (smart waste) is that the amount of energy inputs we have is 20,000 times higher than our needs, which is why ...