When decision-makers in politics, economics and in our daily life, when concerned citizens or also consumers discuss about Growth and/or Sustainability their arguments normally follow well defined structures and biases: some like Growth as the indispensable instrument for well being, jobs, peace. Others regard it as an evil, devil’s work; sustainability however is normally everybody’s darling, although lately criticized by more and more to be just a buzz word and much too vague.  Upon the arrival of the notion of the knowledge-based or biobased Economy, or just the Bioeconomy, these discussions have become more complex, for some even embarrassing. Some regard the new candidate as a competitor for both, others fear that this intriguing concept is just conceived to smu...