Thinking circular. It sounds easy but, when dealing with industrial processes, the approach of having a common thread linking products from the cradle to the grave, and considering end-of-life recycling from the very design phase, is not as easy as it sounds. Industrial culture in the 20th century has not adopted this approach and a product’s end of life destiny has long been seen by manufacturers as a non-issue.  Those producing goods do not deal with “waste.” This has been the linear economy mantra, with few notable exceptions embodied in countries that are usually poor in raw materials, such as Italy. Paper, steel, used oils and aluminium are some of the materials Italy has learnt to recycle over the past few decades making a virtue of necessity, and pioneering exce...