Comieco has launched a challenge to promote a product and a territory through sustainable packaging. What makes this endeavor even more interesting is the fact that the territory in question is a UNESCO World Heritage site, located in a country like Italy which possesses the greatest number of such sites: 51 as compared to China, which comes in second with 48.  We’re talking about the Piedmont Langhe-Roero and Monferrato wine region, which was declared a World Heritage Site in mid-2014.  “After eleven years of hard work, it meant so much when UNESCO recognized the economic and cultural identity of a territory that consists of 101 municipalities in six areas, for a total of 10,000 hectares in the core zone, and 76,000 in the buffer zone” explains Roberto Cerrato, dir...