Over the years, managing end-of-life tyres has confirmed that, in order to achieve the objective of an effective total recycle thus creating a circular economy model by minimizing resorting to consumers’ economic contribution, responsible and scrupulous management is needed. In particular, all producers must pay attention to their goods and to the clients who buy them (and guaranteeing them the best price). The concept of Extended Producer Responsibility (EPR) is the answer to an integrated vision: from designing to reusing recycled materials in new applications, through the production and marketing of products and their collection and recycling at the end of their life. EPR represents a very advanced approach able to support not only increasingly more sophisticated tec...