Circular economy is not just about rethinking waste management, it is a whole new economical and philosophical approach to business. It is complex, diversified and therefore hard to grasp for the uninitiated. This is why Circulab has been designed. This tool has one purpose: helping people to imagine concrete ways of setting up the circular economy.   What is Wiithaa? Founded in 2012 by two French circular economy aficionados, Wiithaa is a design agency entirely devoted to the circular economy. Wiithaa is the aboriginal name of the bowbird, an Australian bird that uses every resource he finds to build a beautiful nest to lure the opposite sex. In nature its structure is made of twigs, flowers, shells, but now it is common to find straw, plastic caps and other human-m...