The challenge that we are facing – how to get the economy running again – is an industrial revolution which radically changes the relationship with our territory, currently characterized by the Nimby syndrome. For over two centuries we have witnessed a race towards ever bigger plants, while the environment was reduced to a mine or a landfill, pollution was increasing, and the juxtaposition between work and health was becoming more and more evident. Today, we are paying a high price for this; the moment has come to turn a page, not only reducing the pollution from the production process, but also rethinking the production system so that it is integrated with the territory.  This means that we cannot engineer development with anonymous recipes that are replicated in ev...