Funding the circular economy is not easy. Funding a start-up in the circular economy is complicated. Funding a start-up with a circular business model (product-as-a-service) becomes almost prohibitive. And yet, Dutch Bundles is successfully exploiting crowdfunding while waiting for top-down investors. Washing cycle after washing cycle, the “product-as-a-service era” comes into households establishing itself in the world of appliances. “Wij houden van de toekomst,” “We love the future.” Bundles, the Dutch company offering subscriptions for high-quality appliances, chose this slogan, a series of T-shirts and white baby rompers hung out in the sun to dry to introduce itself to the public. It all started in 2003 with a partnership with Miele, a German company producing hou...