The biobased economy is growing at a steady pace. It represents a large share of the overall European GDP, with €2 trillion in annual turnover, employing over 22 million people. While the growth rates are steady, they remain slow. One of the things that is lacking is a convincing communication strategy; one that highlights the benefit and sustainable advantages of the biobased projects. The European Union annually finances hundreds of projects in the biobased sector. However you will not hear much about the outcome of these projects afterwards. Europe needs a modern communication strategy that puts the effects and outcomes of these projects in the spotlight. It is in the interests of the citizen as well as of all persons involved in the sector that these projects and de...