Not all fibres were made equal. With regard to paper, we are used to “noble” wood-derived cellulose, that a few decades ago came from virgin sources, but over the last few years has been increasingly recycled – up to seven times – in percentages reaching 65%. In Italy, because of the lack of forests suitable for this purpose, paper recycling has been an almost unavoidable solution. In order to increase the sustainability of the paper industry, new technological and scientific methods have been experimented.      These are not just hypotheses, but well-established industrial processes that brought new products to market. This is what happened to Favini, a long-established paper factory dating back to 1736, whose products include three types of paper, featuring alte...