In a magazine devoting a whole section to policies, it behoves us, after slightly over two years from its inauguration, to consecrate an in-depth analysis to cultural policies carried out by those dealing with, in addition to many other initiatives, this very magazine. It behoves us because it is not about a sort of self-presentation, but rather about openly illustrating our vision on the best ways to talk about sustainability effectively, as the 20s of the third millennium approach.  There are some crucial questions. For example: can the publishing industry, both paper and digital, be the tool to guide us towards new economic, social and lifestyle scenarios, rapidly unfolding around the globe? To be more precise: the fact that the publishing industry can and must acc...