But actually, considering that we are talking about a heap of aluminium cans patiently collected one after the other since 2007 on board Costa Crociere cruise ships, these are impressive numbers: a staggering 27 million cans, i.e. 334 tons of the precious metal. Enough to make 37 high-speed railway carriages, or 221,000 desk lamps, or 43,500 car rims, or 722,000 3-cup coffee makers, or 300,000 5-mm thick professional pans or 33,400 bicycles similar to the famous Ricicletta, the recycled aluminium city bike. And it’s all thanks to “Message in a can”, the collection campaign promoted by CIAL (Consorzio Imballaggi Alluminio, “Aluminium Packaging Consortium”) and Costa Crociere. Now, nine years on, the programme has evolved and multiplied, involving the Port Authority an...