Ecopneus is the non-profit company that is the primary manager of end-of-life tyres (ELT) in Italy. Under the provisions of Ministerial Decree 82/2011, which regulates the management of ELT in Italy, it is responsible for the management of the tracking, collection, transport and final recovery operations of over 70% of the end-of-life tyres generated each year in the country, for a total of approximately 250,000 tons – a quantity equal to about 30 million individual car tyres which, if placed side by side, would form a strip over 13,000 km long, twice the distance between Milan and New York.
The company has adopted an innovative organizational model, structuring and coordinating a network throughout the country composed of 16 companies for the collection and storage operations, 36 transport companies and 25 companies for the grinding of the end-of-life tyres. As a whole this system generates an economic value of 74 million euros and, thanks to a careful and efficient management, in addition to exceeding the collection objectives imposed by the regulations (+13% only in 2014), has also allowed the reduction of the environmental contribution by the final consumer by an average of 30%.
In parallel with the daily operating activities, Ecopneus is committed to raising awareness and disseminating information on the various aspects tied to the world of end-of-life tyres through partnerships, events, workshops and technical dossiers aimed at all the major stakeholders: institutions, policy makers, law enforcement agencies and citizens. Ecopneus is equally committed to the development of markets for applications of recycled rubber in line with the European guidelines for the creation of a circular economy in individual states. From the partnership with the Serie A football team Atalanta, which has led to the creation of a field made of artificial grass with recycled rubber, to the collaboration with local authorities and research centres for the spread of silent and long-lasting asphalts modified with rubber powder, the consolidation of the end markets for recycled rubber is a nerve centre for the economic and environmental sustainability of the entire system and a concrete contribution to the Italian green economy.