Renewable Matter # 20 / February-March

The Lazarus' Effect: The Second Life of Patagonia Clothes

Interview with Mihela Hladin Wolfe

by Emanuele Bompan, Mihela Hladin Wolf

Learning how to mend our own clothes, exchanging them with something different, recycling them when they can no longer be used: this is the philosophy behind the Worn Wear Project by the Californian brand Patagonia, a concrete example of circularity. It also teaches us to become responsible for what we buy.

 

 

Product Life-Extension is an oft-talked pillar of the circular economy, many talk the talk, but less walk the walk. Patagonia, the famous outdoor fashion brand from Ventura, California, has a different take on it. Since they have invested heavily in repairing and upgrading products through their...

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