Renewable Matter # 19 / December-January

Bottom-up Funding

by Antonella Ilaria Totaro

Focus on Finance

in partnership with Valori

 

€500,000 raised in only three campaigns. A Dutch company’s choice focusing on crowdfunding to fund its circular business model and to show its financial soundness to future shareholders.

 

Funding the circular economy is not easy. Funding a start-up in the circular economy is complicated. Funding a start-up with a circular business model (product-as-a-service) becomes almost prohibitive. And yet, Dutch Bundles is successfully exploiting crowdfunding while waiting for top-down investors. Washing cycle after washing cycle, the “product-as-a-service era” comes...

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