Renewable Matter # 19 / December-January

Biobased in the Spotlights


Every year the EU funds hundreds of biobased projects but often it loses track of the results achieved. This is why an efficient communication strategy is needed. Some initiatives such as RegioStars Awards, LandArt Diessen and BioCannDO are moving in this direction.

 

The biobased economy is growing at a steady pace. It represents a large share of the overall European GDP, with €2 trillion in annual turnover, employing over 22 million people. While the growth rates are steady, they remain slow. One of the things that is lacking is a convincing communication strategy; one that highlights the benefit and sustainable advantages of the biobased...

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